Friday, December 11, 2009

Radical Reansparency and "Ecofeedback"

Radical Transparency, converts the chains that link every product and its multiple impacts, and “Ecofeedback”,looking out for number ONE and for OTHERS. Now that we are this age of radical transparency, how do we make our purchase choice? How we choose what to buy and what not to buy. Well The answer is something we discussed in class. Goodguide.com! Here we can find any product that we can possible buy and check how good it is for the enviornment and for the health of oneself. It is there to benefit the economy as a whole, but it targets individuals since we do look out for number one first.
Food Choices: From primates in the jungle to humans in a Wal-mart Super Center
Then and Now – what has changed? When primates used to be in the jungle there wasn't much of a choice on what to eat. You ate what you hunted, or what was naturally grown. Obesity was not a problem back then as it is now, but starvation was. Now, we have a choice on what to buy in everything we purchase. We can get anything and everything that is different in just a little thing. We can get foods with different flavor, clothing in different colors, etc etc. Anything that can be thought, can be purchased now a days. Along with this are the diseases that we also have developed from this. Now that we artificially make things, we have a disease to go with it also. People have allergies to different material, foods etc.
Do we have many more choices, and if so what are the differences really based on? Yes we do have many choices, the difference is really made by different taste, and by mood of the buyer.
How do we make “good choices”? Usually, we make our choices by media, and what's in style now. We make health choices by what our dietitian says, and also by what is advertised as "healthy choice".
Environmental impacts.... How would you know? We don't know! There are so many companies that are producing goods for us, that we have no way of really knowing how good that company is to the environment. Goodguide.com does have some major companies, but it doesn't have all the companies and how they are polluting the environment. The only place where we do know how the environment is being affected and all the facts about the company is local farmers. There you can actually visit the farm and see for yourself, firsthand, how they are treating their animals, or how they are planting, and what pesticides they are using. This is why, we discussed in class that we should purchase from local markets because we know where our goods are coming from rather than going to wal-mart and buying the same thing because it's cheaper. What we don't know is that good, environmentally cost us way more than what we pay for at the store.
We are at the age of Radical Transparency, and we need to be careful about who we purchase our goods from. And how good that company is to the environment. Goodguide.com is one of the friendly websites that might be a help in major companies, and major products that almost everyone purchases.

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